This assignment familiarizes students with the 6 Sticky principles from Chip and Dan Heath‟s book, Made to Stick. These principles are useful for word-of-mouth marketing and give insight as to why some ads go viral
Find an ad that you believe has gone viral (use Youtube or any resource of your choosing). Write a short summary of how the ad embodies the 6 principles. Be brief, feel free to use point form, and do not exceed 1.000 words. Submit your summary with a web link to the ad.
The report should be a maximum of 1.000 words, 12 pt. font; double-spaced, plus charts, tables and appendices.
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