Module 4 Assignment 2: Choosing Distribution Channels and Strategies
Overview:For this assigment, you will create a written deliverable which describes your recommendation for marketing channels and strategies for distribution of a new product. Please follow the instructions below. Your completed document should be in .doc or .docx format and adhere to APA formatting.*To view the grading rubric for this discussion, click the name of the discussion, then click “Grading Information”Instructions:
- Visit and explore the https://www.kickstarter.com/ website to select a new product idea.
- If you were in charge of introducing this new product to market, which marketing channel(s) would you choose to utilize? Explain.
- When it comes to your distribution strategy, would you use intensive, selective, or exclusive distribution? Explain.
- Finally, when it comes to utilizing marketing communications, would you utilize a push strategy or a pull strategy? Explain.
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