HTA708 Revenue Management|Clientele

Executive Summary Overview of the project while providing sufficient information about the situation. This section should outline your evaluation, results, recommendation or rationale for the spreadsheet, as applicable. This section should be no longer than 1 page. 2) Introduction Describe the current hotel operations such as capacity, clientele and revenue streams and applicable costs. Provide details on the group that is planning an event at the hotel and what are they hoping to use (scenario). Provide the background of the seasonality on the market if applicable. Subheadings: – Hotel Background – Group Background – Scenario 3) Displacement Analysis Each revenue stream needs to be discussed thoroughly along with its respective impact. What are revenue management internal measurements with and without the group? Are tactical and strategic revenue management techniques being adopted? What are some future considerations
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