Ethical Issues that can Arise in Personal Selling

Instructions

 Identify THREE ethical issues that can arise in personal selling and propose what can be done to address them (6 mks) b) Outline FOUR points that you can use to designate particular customers as your key accounts (4 mks) c) Assuming you are a sales manager, explain how you would use the Maslow’s hierarchy of needs theory to motivate your salespeople (10 mks) P Flag question

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