ENTREP 2003 New Venture Finance: Business Of Oss Product

Objective –

To raise capital to launch and operate a business for 5 years. The business would continue as a going concern thereafter.

Product: Light-weight and matte sunscreen and moisturiser (facial) with grape-seed oil and other natural ingredients.

Product Name ‘Oss’ 

Answer these questions

• Proposed capital structure,  – Equipment (secured) finance, real estate (secured) finance, other secured finance, unsecured debt, private equity, listed equity.

• Sourcing – Where are inputs coming from? Stability and sustainability of supply – quality, quantity, cost, breadth.

• The types of funders, investors or partners that you intend to approach.- How will the business raise the capital required and what do you expect to have to offer in order to secure the capital, e.g.: how much equity, what collateral.