B) Framing: Journalistic
How does the CBC frame this story? Do they demonstrate journalistic professionalism (do they maintain their position as an objective, independent provider of important information?). Is there evidence of “setting the agenda”? Are there “Risk Society” themes?
C) Framing: Corporate
The Canadian Bankers Association represents the banks named in the story. Including quotes in the article and the full statement (see link in article), what story do they want to tell? In other words, what is their view of the situation, their message and so forth? How do they frame their story?
D) Media Opportunity: Journalistic
Analyze the opportunity for the CBC itself as a business. Considering its audience, what value does covering a story like this have for their organization as a news outlet? Consider any factors (i.e., the costs in time and resources, the benefits, and limitations) involved in publishing this story.
What about the opportunities for the banks, and (separately) their employees? What value, if any, does getting this story covered in the mainstream have for either group? Consider any factors (costs, limitations, etc.).
F) Journalism Models