A good essay will identify factors that are related to international business environment in general and international business strategy in specific. International business strategy includes both market selection and entry mode selection. In fact, the findings from assessment will assist you to identify and justify potential market and entry modes. For example, you will not select any country in your assessment but you can identify the weakness, such as, decreasing profit. This indicates that JV as an entry mode will be better than FDI. An emerging market could be better than developed economy.
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