ACFI1003 Introduction to Financial Management


Project Brief

Cities around the world are becoming increasingly congested, and one of the key reasons for this is the fact that the majority of office workers still follow the traditional.

In 2014, Swinburne researchers began investigating this issue, to explore whether the adoption of more flexible working conditions could help reduce urban congestion. Since then, the team havecontinued to work on a variety of flexible working projects, with partners such as Transport for New South Wales and the New South Wales Public Service Commission, and have established themselves as figures of authority on this field.

Key findingsfrom their research indicated that many organisations struggle to implement and manage flexible working practices, in a consistent and efficient manner, and that managers received no formal training or support for this.

Earlier this year, the COVID-19 pandemic forced the closure of many workplaces, meaning employees had to work from home on a full-time basis, often at short notice, with little or no formal training.During this period, WorkFLEX conducted a survey into current work from home behaviours, and discovered that many more people now expect to continue working from home to some degree, afterCOVID-19, than did beforehand. More importantly 76 per cent of managers, who tend to be the decision makers, also believe that their teams will work from home either more often, or significantly more often, in the future (see Figure 1).

Most companies were forced into establishing their current work-from-home strategies at very short notice, as a reaction to COVID-19, but now need to start thinking about the management of a hybrid physical/remote workforce as a more permanent feature of the future of work. This requires different management thinking, strategies, and leadership than we had before.

This gap is considered to be a commercial opportunity, and led to the idea for WorkFLEX, as a vehicle to assist organisations with managing a remote workforce Figure 1 – WorkFLEX Research into Australian WFH Behaviours during COVID-19 WorkFLEX currently have two digital product offerings:

  1. An online course, designed for busy professionals looking to gain the essential knowledge and skills they need, to successfully improve workplace flexibility at their organisation,
  1. A bespoke online consulting service, delivered via Zoom or Teams, with sessions starting from 30 minutes.

The Current Challenge

As a recent start-up, WorkFLEX has now reached the ‘Traction’ phase, and needs to find out whether or not the company is truly viable financially as WorkFlex is  contemplating to raise seed-funding. The current focus, therefore, is to grow its customer base and attempt to achieve the appropriate product/market fit.

Your Task

Your team is asked to do the following:

  1. prepare a 5-Year proforma financial statements
  2. calculate the value of the WorkFlex
  3. conduct financial analysis
  4. prepare a Term-Sheet
  5. present your pitch (in video form)
  6. create a pitch deck

When your team starts to work on the projected financial statements, especially on the revenues, it is very important to do research on the market and appetite for online courses, face-to-face training for hybrid/remote work. Also, a comparison of the effectiveness of paid adds across different platforms for digital products (Instagram, LinkedIn, YouTube etc.), would be really useful. The data will be part of the Assumptions in the creating proforma financial statements.

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